Prismologie Body Care Uses Color to Benefit Mood

Award-winning agency Williams Murray Hamm worked with entrepreneurs Intisar and Fatima Al-Sabah to create Prismologie, a luxury body-care range that focuses on using packaging color to “stir the senses and change or enhance mood.” A simple box was developed, with distinctive typography. Each product utilizes a graphic splash device to give a clear representation of how each color in the range benefits the individual’s mood: yellow (optimism) for energy, indigo (sleep) for the evening, red (strength), green (balance), white (purify) and pink (comfort).

Each formulation is also distinctive, using precious gems and other natural ingredients such as wild indigo and oud for its aroma-therapeutic qualities. The line initially launched with 11 products (body oils, shower gels, creams, balms) based around six colors, with more to be added. The global launch was in the UK, in Space NK stores. (Photography credit: Iain Crawford)

More info: www.prismologie.com